Jeep’s existing merchandise assortment consists solely of sport utility vehicles and off-road vehicles

Jeep is a brand of American car and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Vehicles. Jeep has been a component of Chrysler considering that 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its previous proprietor American Motors Corporation (AMC).

Jeep’s present solution variety consists solely of sport utility cars and off-road cars, but has also included pickup trucks and roadsters in the previous Jeep bumpers returned to the pickup truck market in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV section, a market section the Wagoneer is regarded to have developed. Jeep sold one.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s ideal marketing brand in the U.S. for the duration of the 1st half of 2017. In the U.S. alone, in excess of 2400 dealerships hold franchise rights to promote Jeep-branded cars, and if Jeep have been spun off into a separate business, it is estimated to be worth amongst $22 and $33.5 billion—slightly more than all of FCA (US).

Prior to 1940 the phrase “jeep” had been employed as U.S. Army slang for new recruits or cars, but the World War II “jeep” that went into production in 1941 specifically tied the name to this light military 4×4, arguably making them the oldest 4-wheel drive mass-production cars now acknowledged as SUVs. The Jeep became the major light four-wheel-drive vehicle of the United States Army and the Allies for the duration of World War II, as well as the postwar time period. The phrase became typical globally in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly practical jeep became the ubiquitous World War II 4-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility cars such as the Humvee, and inspired the creation of civilian analogs such as the authentic Series I Land Rover. Numerous Jeep variants serving similar military and civilian roles have considering that been developed in other nations.

The Jeep marque has been headquartered in Toledo, Ohio, ever considering that Willys-Overland launched production of the 1st CJ or Civilian Jeep branded models there in 1945. Its substitute, the conceptually consistent Jeep Wrangler series, stays in production considering that 1986. With its reliable axles and open prime, the Wrangler has been known as the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.

At least two Jeep models (the CJ-5 and the SJ Wagoneer) enjoyed extraordinary 3-decade production runs of a single body generation.

In lowercase, the phrase “jeep” continues to be employed as a generic phrase for cars inspired by the Jeep that are suitable for use on rough terrain.